IBM Enterprise Social Solutions GM Jeff Schick emceed the company’s recent Connect conference in Orlando, where Big Blue updated customers and partners on its latest collaboration, mobile and cloud efforts, emphasizing a message of “Make Every Moment Count.” Schick managed to squeeze in a few of those precious moments for reporters to follow up with him on the company’s direction in social and collaboration business, an operation that he’s been part of since 2006, including as the creator of the IBM Connections enterprise social platform.
Here’s a slightly condensed transcript of Schick’s thoughts on where IBM is headed in this area:
I’m extremely happy to report that my “Up and Running with IBM Connections” video course has now been viewed by 250 Lynda.com subscribers in 43 countries. All of this in one weeks time. Today I received my first “user feedback” and it was extremely positive and encouraging.
You can view the first 5 videos in the series for free. There are 38 videos in total.
- Accessing IBM Connections for the first time
- Configuring notifications and account settings
- Updating your profile
- Inviting a guest
If you are not yet a Lynda.com subscriber you can sign up for a free 7 day trial.
I’m in the process of developing several more courses for Lynda however, I’m not yet able to disclose what they will be. Many thanks to my friend Jess Stratton, Lynda.com staff author and my producer Jonathan Sears for all of their help, patience and guidance.
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In his 2013 book, Opting In, Ed Brill recalls the time he was reprimanded by IBM corporate communications in 2003 for identifying an employee by name in a blog post. “We don’t have celebrities at IBM,” the PR rep told him.
How times have changed. Brill’s elevation last month to the corporate role of Vice President of Social Business Transformation shows how far IBM has come in shedding its old blue-suite image in favor of one that applauds individuality. Brill and his team will tackle the task of making social media “part of the daily fabric of the company, at all levels and job functions,” he wrote on his blog.
I can’t think of many IBMers who have demonstrated more aptitude for the job. As social platforms began to crack the shell of corporate insularity a decade ago, Brill was on the front lines. Brill started blogging before blogs were mainstream and when Facebook was still a twinkle in Mark Zuckerberg’s eye. As a product manager in the IBM Lotus organization for many years, he bucked the traditionally reserved IBM style to gleefully tweak competitors by name. “Only twice did someone ask for me to be fired at the chairman’s level,” he joked in Opting In.
Now in his first corporate job, Brill will have a bird’s eye view of activities across IBM’s sprawling 400,000-employee global workforce, but he expects that change will happen from the below. “We have a long tradition of social things bubbling from the bottom up,” he told me in an interview last week. “We now have a culture that actively involves top execs as well. Executives are all active on our internal social networks so good ideas are making it to the right ears.”
The following is an 18 minute talk given by Alan Lepofsky at the Constellation Connected Enterprise conference on how to move social from being a stand-alone service for sharing, to integrating social features into the business tools that companies rely on to run their businesses.
I have more on this topic coming to this blog soon.
Today we spoke with Ed Brill (http://edbrill.com), Director of Social Business and Collaboration Solutions at IBM, about his new book. It’s called Opting In: Lessons in Social Business from a Fortune 500 Product Manager, and it’s available both on Amazon.com (http://www.amazon.com/Opting-In-Lessons-Business-Fortune/dp/0133258939) and directly from IBM Press (http://www.ibmpressbooks.com/store/opting-in-lessons-in-social-business-from-a-fortune-9780133258936).
- Why did you write this book?
- Who is the audience?
- What is the message of the book?
- What has surprised you about the book?
- What’s going on at IBM Connect related to the book?
- And more…
Steven Green, CEO of TemboSocial (@TemboSocial), tells us all about The Hive. It’s peer-to-peer social recognition software that integrates with IBM Connections to help share knowledge, stories, and corporate culture among employees. Topics we covered included:
- The importance of awards, achievements, and peer recognition
- How all this ties into corporate culture and values
- 400,000+ stories on The Hive site for TD Bank since 2009
- How does this integrate with IBM Connections?
- Is it difficult to get management and/or employees to use something like this?
- The way that stories become company assets
- Analytics and reporting
- The use of promotional banners to bring employees back the site
As we mentioned in the podcast, there is a video demo on YouTube and plenty more information on the TemboSocial website. For more information, Chris Miller also has a video interview with Steven Green you can check out.
This show runs 39:32.