Today we spoke with Ed Brill (http://edbrill.com), Director of Social Business and Collaboration Solutions at IBM, about his new book. It’s called Opting In: Lessons in Social Business from a Fortune 500 Product Manager, and it’s available both on Amazon.com (http://www.amazon.com/Opting-In-Lessons-Business-Fortune/dp/0133258939) and directly from IBM Press (http://www.ibmpressbooks.com/store/opting-in-lessons-in-social-business-from-a-fortune-9780133258936).
We discussed:
- Why did you write this book?
- Who is the audience?
- What is the message of the book?
- What has surprised you about the book?
- What’s going on at IBM Connect related to the book?
- And more…
Bruce Elgort 