Today we spoke with Ed Brill (http://edbrill.com), Director of Social Business and Collaboration Solutions at IBM, about his new book. It’s called Opting In: Lessons in Social Business from a Fortune 500 Product Manager, and it’s available both on Amazon.com (http://www.amazon.com/Opting-In-Lessons-Business-Fortune/dp/0133258939) and directly from IBM Press (http://www.ibmpressbooks.com/store/opting-in-lessons-in-social-business-from-a-fortune-9780133258936).
We discussed:
- Why did you write this book?
- Who is the audience?
- What is the message of the book?
- What has surprised you about the book?
- What’s going on at IBM Connect related to the book?
- And more…
Listen now >
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Author: Bruce Elgort
You’ll find this technology professor – an award-winning instructor at Clark College – working hard to inspire and challenge his students with meaningful web development and programming experiences. With a skinny vanilla latte (no foam) in hand, Bruce loves to tinker and test the boundaries of existing and emerging technologies, to then guide hungry minds through memorable, educational journeys to showcase with passion the ever-evolving innovations of society. An industry leader, Bruce is known for co-developing Elguji’s IdeaJam software, and is recognized by IBM as an ‘IBM Champion’ for being an innovative thought leader in cloud technologies.
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Bruce Elgort 