Slack: What Great Execution Looks Like

For those of you who know me, I’m a huge fan and user of Slack; both the company and the product. Here are some things that Slack has done and continues to do right:

  1. Social Media: They know how to use social media to connect with their users. They respond to every tweet and do their best to help you. If they can’t help you they connect you with somebody within Slack that can help.
  2. Integrations: Out of the box they offer an extensive list of products and services that they integrate with. This is a HUGE one as I use many of these integrations when I setup my new Slack groups. Oh, and did I mention that they work and they work as you would expect to work.
  3. API: The Slack API is very well thought out and documented. I have developed several bots, some simple and some quite complex using their API. There isn’t much you can’t do.
  4. Just enough features: Slack doesn’t try to be all things to all users. I’m hoping that Slack continues to carefully craft the user experience in the same way that they already have.
  5. Mobile, Web and Desktop: Right out of the gate they offered first class desktop, the web and mobile clients. All that worked very well.
  6. App Store/App Directory: Need I say more.

It’s these six things that make Slack a company and product to admire. There are so many companies trying to take on Slack and there are some other products that do what Slack does. Bottom line is that they are not Slack the company and Slack the product.

I expect in the forthcoming weeks, to see other companies announcing products to challenge Slack’s dominance and I’m looking forward to seeing how those new products align with the six things I outlined above, if at all.

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