They are what philosopher Harry Frankfurt would call “bullshitters.” Those that are giving advice for the sake of giving advice, without any regard as to how it is actually implemented, if it can even be implemented at all. “It’s not important to [the bullshitter] what the world really is like,” he says in a short video documentary about the phenomenon (below). “What is important is how he’d like to represent himself.”
This Bullshit Industrial Complex has always existed. But thanks to the precarious economics and job prospects of the creative person, it is often in a creative’s financial interest to climb the bullshit pyramid. In the short term, it’s creating a class of (often young) creatives deluded into thinking they are doing something meaningful by sharing “advice.” Long term, it’s robbing us of a creative talent.