Business Web Practices Speaker Series (2016)

Business Web Practices
Wednesday Speaker Series
Location: Clark College, Foster Auditorium
Time: 4:30-5:50PM

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Fall 2016 Schedule

Week 1 / September 21
A Passionate Intersection: Technology, Photography, and Social Media
Aaron Hockley, Aaron Hockley Photography and WordCamp speaker

Week 2 / September 28
Beginning a Web Development Career in the Public Sector
Troy Uyan, Web Developer, Clark County Government

Week 3 / October 5
The Ongoing Adventures of a Front End Developer
Peter Ramsing, Web Developer, OptiTrack

Week 4 / October 12
Ubiquity of  Social Media and Social Media as a Social Service
Cheryl Bledsoe, Technology & Accreditation Manager at Clackamas County Communications

Week 5 / October 19
On Planning, Money and Marketing  (Double Feature)
Heidi Johnson Bixby, Johnson Bixby and Associates
Tocarra Stark, Communications and Marketing, Clark College

Week 6 / Octob­er 26
The Importance and Role of Quality Assurance in Software Development
Jane Croft, Quality Assurance Manager, WellPoint

Week 7 / November 2
A Career Journey as Designer and Developer
Fellene Gaylord, Clark College Instructor
Chrstine Watson, Formation Design Group

Week 8 / November 9
Convergence: The Worlds of  Digital Marketing and Accessibility
Eliza Greenwood, Freelance Digital Marketer

Week 9 / November 16
Making Digital Marketing and Social Media Work for Real Estate
Dale Chumbley, Realtor and Social Media Pioneer, Real Living Real Estate

Week 11 / November 30
Skills, Success and a Passion for Pizza
Don and Morgan McColum, Twilight Pizza

Speaker Bios

10574382_10204159801652776_7366325592698039019_nTroy Uyan

Web Developer
Clark County

A few years ago, Troy Uyan was a Clark Running Start student exploring career options.  He is currently employed as a web developer for the government of Clark County. He’ll talk about how Clark’s CTEC Web Development program helped prepare him for his job and share impressions of his current world of work.  

Peter Ramsing

Web Developer, OptiTrack

Focusing on frontend development, I am experienced in working on legacy codebases and the role that code has in propelling, or hindering, business goals. As a maintainer of the largest grid framework for PostCSS, LostGrid, I also have had the privilege of working with and learning from amazing developers from all over the globe every single day.


Cheryl Bledsoe

Technology & Accreditation Manager at Clackamas County Communications

Cheryl Bledsoe is the Technology Manager for the Clackamas County 911. She is also the Executive Director of the Virtual Emergency Management Association ( which aims to build partnerships between emerging technical companies, emergency services and higher education. Cheryl first became familiar with social media as the Southwest Washington. She has been responsible for implementing local, regional and state social media footprints which have included policy development, website redesign and managing blogs, Facebook and Twitter communications. Her most notable accomplishments have included the development of Virtual Operation Support Teams (VOST) to monitor social media during incidents of national and international significance and her creation of 30 Days, 30 Ways which has been one of the largest online social media games running each September during National Preparedness Month since 2010. She speaks regularly at national conferences, consults with government agencies and provides training to diverse audiences. Despite her incredible resume, she is probably best known for accidentally creating the hashtag #CookingWithCheryl by burning hard-boiled eggs, marrying her geeky fingerpainting partner from kindergarten at the Church of Elvis and, despite believing she would never have children, has spawned two little humans that are the light of her life.

Heidi Johnson Bixby

Certified Financial Planner, Johnson, Bixby and Associates

Heidi is the owner of Johnson, Bixby and Associates (JBA)—or, as we like to say, the architect. She began her career in financial planning in 1991 as an assistant to Deborah Johnson, our company’s founder. She achieved her CERTIFIED FINANCIAL PLANNER certification in 1997 and has been devoted to working with JBA clients ever since.

A world traveler and avid photographer, Heidi loves to document her adventures with her camera. Photography is the perfect creative outlet for her. As she says, “It’s a way to capture the spirit of the people we meet, the land and the culture and bring it back to be shared.” Her favorite travel destinations include Zimbabwe, Thailand, Peru, Belize, South Africa, and Scotland.

Tocarra Stark

Clark College, Director, Brand Marketing

Serve as brand manager and lead all communications and marketing efforts for the college, including integration with college’s strategic plan. Manage a team of eight team members, which operates as an internal marketing agency to provide strategic counsel and direct support to college departments and foundation. Key responsibilities include developing strategies to support college initiatives; preparing, implementing, and executing integrated marketing campaigns, including advertising; collaborating with internal teams; developing marketing materials and videos; maintain college website; and supervising and mentoring team members.

Jane Croft

Software Quality Assurance Manager

I am an Anthem (formerly WellPoint) associate with over 8 years of dedicated service and over 25 years in healthcare. Because of my strong organizational, resource and project management skills on multiple complex projects and initiatives, I am considered among the best Quality Assurance leaders. Advocating quality and best practices of Information Technology testing and LEAN Software Development Life Cycle (SDLC) methodology has given me the opportunity to be a part of building new testing organization at Anthem with the QA Management Team. I aspire to be a Test Architect leading into Test Management and/or Project Management with CSQA and/or PMI certification by year 2015-2016 and become a paid public speaker advocating for the deaf communities. Currently the Co-Chair of Anthem Disability Associate Resource Group (Abilities Beyond Limited Expectations – ABLE).

Fellene Gaylord

Creative in Chief at Sirius Media LLC
Adjunct Professor at Clark College

With years of award-winning design expertise in both web and print media, Fellene Gaylord offers the best of both worlds when it comes to communications. Her print design work has ranged from producing literally millions of maps for TriMet, to outreach materials for OHSU’s Center for Women’s Health, to a wide range of projects for clients including the Oregon Department of Transportation, Tualatin Hills Park and Recreation, the Cowlitz Tribe, the City of Vancouver, Washington Department of Transportation and Clark County, Washington.

Since 2009 Fellene has been enthusiastically building her business Sirius Media LLC, which builds affordable and effective small websites for small business, non-profits, and public agencies. She has now produced over 140 sites for clients using traditional html programming and WordPress. In 2015 she joined the faculty of Clark College in Vancouver, Washington as an

Adjunct Professor teaching Social Media and WordPress.

Fellene’s range of skills include visual design, interaction design, social media, search engine optimization, photography, website development, cartography, and copywriting, with a focus on providing results that are usable, engaging and customer driven.  She is the current Chair of CHIFOO – the Computer-Human Interaction Forum of Oregon and is an active member of

Connect to Success, a business networking group for women entrepreneurs in the Portland, Oregon area.

Eliza Greenwood

Freelance Digital Marketer

Eliza Greenwood is a freelance digital marketer and accessibility evangelist. This means she attends bleeding edge accessibility conferences, meeting developers and designers who are working on digital solutions that make the web accessible to people with disabilities, then working with clients to ensure accessible marketing. Eliza also examines social media use in this space, identifying opportunities for better accessibility and to keep a pulse on varying trends across channels. When not working from home or out meeting clients and nurturing relationships with talent, Eliza enjoys hiking and tracking real estate with her wife and friends.

Dale Chumbley

Realtor and Social Media Pioneer, Real Living Real Estate

Dale Chumbley is a 2nd generation REALTOR® in Vancouver, Washington who has been selling real estate since 1994. He also spent 8 years working in the Clark County Department of Assessment & GIS in the Land Records Department. This experience gives Dale a knowledge and expertise that no other REALTOR® in Clark County, WA has. He was named by Inman News one of the 100 Most Influential Real Estate Leaders in the country. He is the founder of 365 Things To Do In Vancouver, WA on Facebook. In 2014 Dale served as his local Association’s President and was named REALTOR® of the Year. Dale was most recently named one of The Top 20 Social Influencers of Residential Real Estate 2016 by Swanepoel Power 200 nationally. Dale is recognized nationally for his mix of traditional real estate and technologically cutting edge marketing. In his spare time, Dale enjoys organizing interactive real estate education events, teaching others how to leverage social media to expand their online reach in a way that hopefully expands their face to face interactions, CrossFit, photography, musical theatre and sharing his city with anyone who will pay attention.

Dale has been seen on the stage at industry events such as Inman Connect New York and San Francisco, Inman Agent Reboots, REBarCamps across the country, Hawaii Association of REALTORS® Annual Conference, WA Association of REALTORS Leadership Conference, NAR MidYear and Annual Conference, CRS Sellabration, Florida YPN, RETSO, BuzzRE and BuzzRE Orange County. Non industry events such as #140Conf and Back Fence PDX.

Aaron Hockley

Photographer, blogger, software guy. Founder of Photowebo. Founding organizer of WordCamp Portland.

Aaron Hockley is a photographer and writer with a background in technology.  He frequently writes about various topics around the intersection of the photography industry and tech industry.  Having founded WordCamp Portland, he’s also spoken at dozens of other blogging and online business events at the national, regional, and local level.

Don Mills and Morgan McColum

Twilight Pizza

Don Mills and Morgan McColum met at a pizza place, ironically. After dating long enough to realize they had met their other half, they decided to get married based on finishing each other’s thoughts and a shared love of Mel Brooks and Pixar movies. They founded Twilight Pizza Bistro in 2007 because they wanted to create a restaurant with the trifecta of goodness–great food, service, and atmosphere–somewhere comfortable and welcoming where anyone could find something to love. Don has an extensive background in restaurant management and personnel training and management, and Morgan’s background is primarily in business, cooking, art, and graphic design. Their combined diverse skill sets have helped to make Twilight successful.

Christine Watsonaaeaaqaaaaaaaannaaaajgy2odazyjmxlwm4ztutndhmmc1iode2lwvmywezytc2mgi3oa

Project Manager, Formations Design Group, LLC

Christine Watson is a graduate of Clark’s Web Development AAT program where she performed and contributed in an outstanding way to every class, project or challenge she encountered in her time here as a student.  She is now employed as a project manager at Formations Design Group, a local web development, and creative services company.

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